HPM Evergreen Retail Ads
HPM is a storied company in Hawai‘i that offers a wide range of services for regular customers and professional contractors. This adset was created to target average consumers in areas with the a retail storefront, like the Big Island and Maui, for general awareness.
I designed these in Illustrator and animated in Google Web Designer, with internal review from our Creative Services director and our senior account planner, and client review. HPM, especially as a construction company, lends itself to a lot of boxy shapes and sharp edges. I wanted to introduce a bit of softness with the round image frame.
We provided the files to the client following project completion and trafficking, who has since reused the ads with updated imagery for additional retail campaigns.
